Professor Richard Weston is the inspirational and innovative leader who has combined his lifelong fascination with the “designs” found in nature with the latest digital techniques to create highly magnified images of the “insides” of minerals, rocks, plants etc.
As we are beginning to see, their range of applications is enormous, while their appeal is universal and instinctive - and it was Richard's intellectual and intuitive perception that this would be the case that started us on this exhilarating road.
Richard was Chair of Architecture at Cardiff University, has published 12 award winning books, and is co-editor of a prestigious architectural magazine.
He built the award winning Radiant House (see right), and is currently designing and planning to build Britain's first Digital Arts & Crafts house using many of the images and techniques developed with Weston.
He was the "break out star" of the 2011 BBC series Britain's Next Big Thing with Theo Paphitis, which led to Liberty stocking Weston scarves, and Vogue calling him "the most unexpected new talent in British fashion". Everything else is, as they say, history.
He is the Creative Director of Weston Earth Images, and in this role is constantly seeking innovative ways of presenting nature through digital applications.
He is also in the process of setting up a not-for-profit organisation as the first step towards establishing a charity dedicated to educating the young (and the not so young) about discovering nature and one's personal creativity through digital technology. You can discover a great deal very enjoyably by visiting Richard's video blog site where there is a new video blog on a mineral every week.