The Weston brand is all about what we call digital alchemy: transforming natural resources - mineral,vegetable, animal - into creative and commercial "gold" - highly valuable images that turn the everyday objects into gloriously beauitiful objects for us to all enjoy.
It does not take a genius to work out why our brand name is Weston, but it does take a genius to develop a whole world of natural creativity.
We position ourselves as an "affordable luxury" brand. What does that mean? It means high quality products made in Britain if at all possible. It means sensible and fair prices. It means beautiful things, but it also means things that have a purpose, and are useful in some ways.
We are proud to be stocked - or have been stocked - by many of the finest luxury retailers - Liberty, Harrods, Harvey Nichols, Fenwick's and Fortnum & Mason in London, for example - as well as stores ranging from Le Bon Marche in Paris to Takashimaya in Tokyo, and major online retailers, not least Net-A Porter.
We are a brand that we want to lead the market in digital applications of natural resources for fashion accessories, gifts and tech products as well interior design products, and large scale architectural applications.
It's a journey we hope you will join us on.